Show up when people search for you.
For the 1st half of 2015, Internet ad revenues in the US TOTALLED $27.5 billion, a 19% year-over-year increase.
In PPC, everything is measurable. You will know exactly how well your ads and your keywords and your landing pages are performing because of this. And PPC is complimentary to SEO. When you have both organic search results AND paid search results, you gain even more impressions and searchers are more likely to view your brand as being reputable.
