A real, tangible driver of leads and sales
Facebook, Twitter and other social networks are filled with hundreds of millions of consumers. Why WOULDN'T you take advantage?
In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.
On Facebook, desktop ads have 8.1x higher click-through rates and mobile ads have 9.1x higher click-through rates than normal web ads. Meanwhile, Promoted Tweets have shown average engagement rates of 1-3 percent—much higher than traditional banner ads. It’s no wonder that by June of this year, nearly 80% of US marketers were using promoted Tweets.
